Puraskar Thadani: The Man Decoding Luxury for India
In a world where luxury is often mistaken for logos and price tags, Puraskar Thadani stands apart as one of the few voices who truly understands its deeper language—heritage, craftsmanship, scarcity, and cultural relevance. As the Founder of ELITE Xclusive and Editor & Publisher of ELITE Magazine, Thadani has spent over 15 years immersed in the global luxury ecosystem, shaping conversations, advising collectors, and redefining how India engages with the world’s most prestigious brands.
From Paris and Milan to London, New York, and Dubai, Puraskar’s journey through the upper echelons of luxury has been both immersive and influential. His expertise spans ultra-rare Hermès handbags, high horology, fine jewellery, art, and bespoke luxury experiences, making him a trusted authority among collectors and industry insiders alike.
A Trusted Voice in the World of Influence
Over the years, Puraskar Thadani has built relationships that go beyond access—relationships rooted in trust, discretion, and informed counsel. Prominent figures across cinema, business, and culture frequently seek his perspective on luxury, legacy, and personal branding. Names such as Shah Rukh Khan, Karan Johar, Badshah, Raveena Tandon, Ananya Birla, R. Madhavan, and Suriya have all, at various moments, engaged with and acknowledged his insight into luxury, taste, and global positioning.
In an industry where opinions are plentiful but expertise is rare, Puraskar’s counsel is valued for its clarity, depth, and long-term vision—whether advising on rare acquisitions, curating personal collections, or shaping luxury narratives.
ELITE Magazine: Building India’s Luxury Voice
Puraskar’s influence first took definitive shape through ELITE Magazine, India’s leading luxury and lifestyle publication. Under his leadership, ELITE Magazine evolved into more than a magazine—it became a cultural authority, chronicling wealth, power, success, and aspiration at the highest level.
Through landmark covers, in-depth interviews, and iconic global events hosted at venues such as the Statue of Liberty, Eiffel Tower, Burj Khalifa, and the Museum of the Future, Puraskar positioned ELITE Magazine as India’s gateway to global luxury. The publication has collaborated with over 300 international luxury brands, setting new benchmarks for storytelling and experiential prestige.
ELITE Xclusive: Where Rarity Meets Authority
With ELITE Xclusive, Puraskar translated editorial authority into a tangible luxury platform. Headquartered in DIFC, Dubai, with access via Gate Avenue, ELITE Xclusive has emerged as one of Asia’s leading resellers of ultra-rare luxury, serving India and the Indian Subcontinent as its primary market.
Specialising in investment-grade Hermès handbags—including Himalayan Birkins, Mini Kellys, Micro Birkins, and limited-edition collectibles—ELITE Xclusive caters to an elite clientele of UHNI collectors, celebrities, industrialists, and global entrepreneurs. What distinguishes the platform is not just access, but knowledge—a deep understanding of craftsmanship, market dynamics, and long-term value.
A Luxury Educator, Not Just a Curator
Beyond commerce and media, Puraskar Thadani is increasingly recognised as a luxury educator—someone who decodes complexity for the modern collector. Through masterclasses, private consultations, and editorial thought leadership, he demystifies the nuances of luxury, helping clients and audiences understand why something is rare, valuable, or culturally significant—not merely that it is.
The Future of Luxury, Interpreted
Today, Puraskar Thadani occupies a unique position at the intersection of media, luxury, influence, and education. His work continues to shape how India’s most powerful individuals collect, consume, and converse about luxury—quietly, intelligently, and with purpose.
In a market crowded with sellers, Puraskar remains a custodian of taste.
In a world chasing trends, he focuses on legacy.
